Meet the Implementation Team
The implementation team is Enterprise’s unique ‘SWAT’ unit that ensures successful delivery of European client and stakeholder projects. The team hires internationally and from all areas of the business, fostering diversity. Inclusive leadership is essential to ensuring effective participation and customer focus as teams are based around Europe and often work virtually.
Rob Wakeman (Head of Implementations & Projects UK & Ireland) started as a management trainee before a promotion to in-house at Mondial Assistance (now Alliance Assistance) after 18 months. After a further five years he was promoted to manage a number of the fleet in-house teams. 18 months later, Rob joined the U1 sales team as a strategic account manager before joining the implementation team two years later. “I have managed the implementation team for eight years. During this time we have gone from two employees covering the UK and Ireland to ten employees covering Europe.”
Richard Swain (Lead Implementation Manager, UK & Ireland) has been with Enterprise for 13 years. He started as an EBS customer service agent, progressing into other contact centre roles before managing the BBC and entertainments teams as well as a number of U1 business rental accounts. In 2013 he was promoted to implementation manager for the UK & Ireland Sales Team and then to senior level. Then in 2017 Richard became lead implementation manager for the UK. “I enjoy the variety and different challenges that each day brings. It’s exciting to be involved in our continued growth and development globally.”
Troy Cox (Implementation Manager UK & Ireland) started working in administrative positions at UK99 and achieved a number of promotions before setting up the structure of the AIS Team. Troy then joined the U1 sales team as a strategic account manager where he worked for three years before being promoted to implementation manager at UK99. “I have held positions on both the UK and U1 diversity committees as I believe strongly in helping to create an inclusive environment where our employees feel positive about their workplace and become the best possible versions of themselves.”
Hannah Harwood (Implementation Manager, UK & Ireland) joined Enterprise straight from university and has held six different roles, from assistant manager within rental to revenue manager and performance manager for the online retail brokers. She joined the implementation team two years ago. “I love that no two days are the same as each implementation is different, depending on whether it is for a line of business or a stakeholder. I am proud to be co–chair of Enterprising Women which allows me to support, develop and empower current and future female leaders”.
Laura Cox (Implementation Manager UK & Ireland) joined Enterprise as a management trainee. She changed career path after three years to join the U1 sales team as a debt specialist supporting the entertainment and production line of business. Laura was then promoted into a newly created role, sales support manager, before joining the implementation team. “What I like the most is the constant variety. Our knowledge needs to constantly evolve and there are always opportunities to learn. I really enjoy coming up with new solutions for our customers and then seeing my ideas succeed.”
Amanda Houssein (Lead Implementation Manager Europe) has been with Enterprise for 11 years, starting in U3 as a graduate trainee and working through several promotions before becoming a business rental sales executive. Amanda relocated to UK99 as implementation manager and was promoted to senior level within 18 months. As lead implementation manager for European sales, her team is responsible for implementing our largest Europe-wide customers, as well as developing the sales and implementations teams in France, Germany and Spain. She chairs Enterprising Women and is passionate about developing female talent into leadership. “I love being part of this diverse team. It makes us very creative and ensures we bring innovative solutions to our customers.”
Mark Alletson (Senior Implementation Manager Europe) started his Enterprise career as an accounts receivable collector at U499. He worked his way up the business management department while gaining AAT and CIMA qualifications. Mark then took a new career direction becoming a strategic account manager. After two years, Mark relocated to Egham to join the UK99 implementation team. Mark has been an active LGBT role model throughout his career. After four years in implementation, Mark has recently been promoted to European strategic account manager. “I like being at the forefront of developing new processes and contributing to key decisions that will move the business forward.”
Melanie Goetz (Implementation Manager Europe) started her Enterprise career in the US as an international management trainee, moving back to Germany after three years. Mel worked in several branches before joining the sales team as a business rental manager. Mel has been a member of the implementation team for almost four years. “I am fortunate to live in Berlin and work for the team at EU99. Every project and department at Enterprise is different. Having such a diverse work environment is amazing. You learn so much working cross culturally with customers and teams in Europe. It never gets boring and you expand your horizons every day, which helps me to develop.”
Joaquín Cordero (Implementation Manager, Europe) is from Madrid in Spain and is a keen learner of languages. He can speak Spanish, Italian, English and French. Joaquín started his career as a reservations agent with ATESA in 2000 and held many different roles during his time with the company. After the purchase of ATESA by Enterprise, Joaquin joined the implementation team in 2014. “This position allows me to network with colleagues in all countries and departments worldwide, to speak several languages, and learn how other cultures understand professional and human relationships to help our business grow.”
Sarah Knight (Senior Implementation Coordinator, Europe) began her Enterprise career in SC99 as the business rental sales coordinator. After two successful years, Sarah relocated to the newly created UK99 implementation coordinator role. Sarah was then quickly promoted to senior implementation coordinator in 2017. Over the past year, Sarah has taken on the account management of business rental accounts from U1. She is a member of the board for the Female BOSS Group and is deputy editor of DRIVE. “I love that working with Enterprise has allowed me the opportunity to relocate to London. I really enjoy working on the variety of projects with different people and seeing the impact we as a team have on the rest of the business.”