What is unconscious bias and what to do about it

For International Women's Day 21, DRIVE examines how women can challenge aspects of unconscious bias that affect women most

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Leadership Wellbeing Employee Development Diversity & Inclusion Career Progression
What is affinity bias and what to do about it
What is affinity bias and what to do about it

Affinity bias is the natural tendency to gravitate towards people who are most like us

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Leadership Wellbeing Career Progression Employee Development Diversity & Inclusion
What is likeability bias and what to do about it
What is likeability bias and what to do about it

Likeability bias is the tendency to find women less likable when they don’t meet the expectations of traditional gender roles

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Leadership Wellbeing Career Progression Employee Development Diversity & Inclusion
What is performance bias and what to do about it
What is performance bias and what to do about it

Performance bias is the tendency to underestimate a woman’s performance and to overestimate a man’s

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Leadership Wellbeing Career Progression Employee Development Diversity & Inclusion
What is attribution bias and what to do about it
What is attribution bias and what to do about it

Attribution bias refers to the errors we make when we try to find reasons for behaviour and that this means we favour men

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Leadership Wellbeing Career Progression Employee Development Diversity & Inclusion
What is maternal bias and what to do about it
What is maternal bias and what to do about it

Many working mothers encounter discrimination arising from maternal bias. Research shows that it is the strongest type of gender bias

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Leadership Wellbeing Career Progression Employee Development Diversity & Inclusion
What is double discrimination and intersectionality bias and what to do about it
What is double discrimination and intersectionality bias and what to do about it

When different types of discrimination interconnect and overlap, this is called intersectionality

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