Ashley Hever talks social mobility
Encouraging social mobility is an important part of how Enterprise creates a more inclusive workforce. Organisations with a high social mobility rating welcome people from all walks of life and allow people from backgrounds that may be considered underprivileged to prosper through hard work and dedication.
For Ashley Hever, Enterprises’s Talent Acquisition Director UK & Ireland, pushing social mobility comes easily. His own 15-year career at Enterprise is a testament to the company’s social mobility commitment.
“I was the first person in my family to go to university,” said Ashley, a graduate of the University of Hull. “Talent can go to any university. You might not be able to go to Oxford or Cambridge, but top talent can learn anywhere.”
Enterprise’s main objective is to recruit a workforce from the widest socio-economic background.
You might not be able to go to Oxford or Cambridge, but top talent can learn anywhere.
A robust strategy to break down barriers began with the launch of the UK Come Alive graduate recruitment campaign. A new university marketing plan improved the graduate tracking system. Training on unconscious bias supported the talent team in thinking more widely about talent.
Over 100 campus brand managers work with many different universities widening participation programmes and exploring how to ensure Enterprise reaches all students.
Universities are a part of the communities that Enterprise continuously strives to reflect in order to create a culturally aware workforce and a culturally competent organisation that mirrors the makeup of the communities served.
Ashley wants everyone to be involved: “Support your TA team at events that they’re doing, tell your story, write blogs, contribute to the website – or simply be a role model,” Ash concluded.